This Privacy Policy explains how he88 collects, processes, stores, and protects the personal data of players who register and use the he88 online casino and sports betting platform. We take your privacy seriously. Every Pakistani player who creates an account on he88 entrusts us with personal information, and this document sets out exactly what we do with that information, why we do it, and what rights you hold over your own data.
Before reading the full policy, these six commitments summarise how he88 approaches your personal data. They are not a substitute for the complete document — please read everything below carefully.
he88 collects only the personal data that is strictly necessary to provide the Services, meet regulatory KYC requirements, and process payments. We do not collect data for the sake of it.
he88 does not sell, rent, or trade your personal information to any third party for marketing or commercial purposes. Your data is never used to build advertising profiles for external parties.
All data transmitted between your device and he88 servers is protected by industry-standard SSL/TLS encryption. Stored personal data is encrypted at rest and access is restricted to authorised personnel only.
You have the right to access, correct, and request deletion of your personal data held by he88. Data rights requests are handled within 30 days and can be submitted via live chat or email at any time.
Personal data is retained only for as long as required by our regulatory obligations or the active account relationship. Data retention periods for each category of information are set out clearly in this policy.
he88 processes personal data in compliance with obligations under its international gaming licence, including AML and KYC requirements. Data sharing with regulators occurs only where legally required.
he88 ("we," "us," "our") is the operator of the online casino and sports betting platform accessible at he88.im. he88 operates under an international gaming licence and provides cricket betting, live dealer casino games, slot games, crash games, and related services to players in Pakistan and other permitted jurisdictions.
For the purposes of this Privacy Policy, he88 acts as the data controller in respect of the personal data of registered players. This means that he88 determines the purposes for which personal data is collected and the manner in which it is processed.
If you have any questions about how he88 handles your personal data, or if you wish to exercise any of your data rights as described in this policy, you may contact us at any time using the details provided in Section 15.
This Privacy Policy applies exclusively to data collected through the he88.im platform and its associated services. It does not cover data practices of any third-party payment processors, game studios, or other external services you may access through links on this platform.
he88 collects the following categories of personal data from players during registration, account use, and KYC verification processes:
Identity Data:
Contact Data:
Financial Data:
Technical Data:
Gameplay Data:
Communications Data:
he88 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond what may be incidentally visible on submitted KYC identity documents.
he88 collects personal data through the following channels and methods:
he88 uses personal data for the following purposes. The specific legal basis applicable to each purpose is identified in Section 5.
| Purpose | Data Categories Used |
|---|---|
| Account registration and management | Identity, Contact |
| Age and identity verification (KYC) | Identity, Contact, KYC documents |
| Processing deposits and withdrawals | Identity, Financial |
| Providing casino and sports betting services | Identity, Gameplay, Technical |
| Detecting and preventing fraud and money laundering | Identity, Financial, Technical, Gameplay |
| Responsible gaming monitoring and intervention | Identity, Gameplay, Communications |
| Customer support and complaint handling | Identity, Contact, Communications |
| Sending account security alerts and notifications | Contact, Technical |
| Sending promotional communications (where consent given) | Contact, Gameplay |
| Platform performance analytics and improvement | Technical, Gameplay (aggregated) |
| Regulatory reporting and licence compliance | Identity, Financial, Gameplay |
he88 does not use automated profiling or automated decision-making that produces legal or similarly significant effects on players without a human review step available on request.
he88 processes personal data under the following legal bases:
Withdrawing marketing consent: You can unsubscribe from he88 promotional emails at any time by clicking the unsubscribe link in any marketing email, or by contacting support at [email protected]. Withdrawal of marketing consent does not affect your account's operational status.
he88 does not sell personal data. We share personal data with third parties only in the following limited circumstances:
No marketing data sharing: he88 does not share your contact details or gameplay profile with any third-party marketing companies, advertising networks, or data brokers under any circumstances.
he88 uses cookies and similar tracking technologies on the platform to ensure functionality, maintain session security, and analyse platform performance. Cookies are small text files stored on your device by your browser when you visit the site.
he88 uses the following categories of cookies:
On your first visit to he88.im, you will be presented with a cookie consent banner where you can accept or decline non-essential cookies. Strictly necessary cookies and security cookies are applied without consent as they are required for the platform to operate safely. You may also manage cookie preferences at any time through your browser settings.
he88 does not use third-party advertising cookies or retargeting pixels. No cookie data collected on he88.im is shared with advertising platforms.
he88 retains personal data for as long as is necessary for the purposes for which it was collected, subject to any overriding regulatory obligations. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account identity & contact data | Duration of account + 5 years post-closure | AML / regulatory obligation |
| KYC documents | Duration of account + 5 years post-closure | Legal obligation |
| Financial transaction records | Duration of account + 7 years post-closure | AML / tax compliance |
| Gameplay and betting history | Duration of account + 3 years post-closure | Regulatory / responsible gaming |
| Support communications | 3 years from date of interaction | Legitimate interests |
| Marketing preferences & consent records | Until consent withdrawn + 2 years | Consent / legal compliance |
| Technical / server access logs | 90 days rolling | Security / fraud detection |
Following the expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised. Anonymised aggregated data may be retained for statistical and platform improvement purposes without restriction.
he88 implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Specific security measures in place include:
In the event of a data breach that is likely to result in a risk to your rights and freedoms, he88 will notify affected players without undue delay and will cooperate fully with any applicable regulatory notification requirements.
Whilst he88 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the security of your own account credentials and for notifying he88 immediately if you suspect any unauthorised access.
As a player on the he88 platform, you hold the following rights in respect of your personal data. To exercise any of these rights, contact the he88 support team via live chat or at [email protected]. he88 will respond to all valid data rights requests within 30 calendar days.
he88 does not charge a fee for handling data rights requests. If a request is manifestly unfounded or excessive in nature, he88 reserves the right to charge a reasonable administrative fee or decline to respond, with written reasons provided.
he88 services are strictly for adults aged 21 and above. he88 does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in the he88 registration and KYC process.
If he88 becomes aware that personal data has been collected from a person under the age of 21, that account will be immediately closed, all associated balances and bonuses will be voided, and the personal data of the underage individual will be securely deleted to the extent not required by applicable regulatory retention obligations.
If you have reason to believe that a minor may have registered an account on he88 using false age information, please contact us immediately at [email protected] so that we may take appropriate action promptly.
he88 operates under an international gaming licence and uses technology infrastructure and service providers located in multiple jurisdictions. As a result, your personal data may be transferred to, and processed in, countries outside Pakistan.
Where personal data is transferred internationally, he88 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this policy. Safeguards used include:
By registering an account on he88, you acknowledge that your personal data may be transferred internationally as described in this section, subject to the safeguards outlined above.
The he88 platform may contain references or links to third-party services, including licensed game studios such as Ezugi. This Privacy Policy applies solely to personal data collected and processed by he88 directly. It does not govern the data practices of any third-party service providers, game studios, or payment processors, each of which operates under its own privacy policy.
he88 is not responsible for the privacy practices of third-party services and encourages players to review the privacy policies of any third-party providers whose services they access in connection with their he88 account. he88 selects third-party partners that demonstrate an adequate commitment to data protection, but cannot guarantee the data practices of external parties beyond what is contractually agreed.
he88 reserves the right to update or amend this Privacy Policy at any time. Material changes — such as changes to the categories of data collected, the purposes for which it is processed, or the third parties with whom it is shared — will be communicated to registered players via the email address on their account, or through a prominent notice displayed on the he88 platform.
The "Last Updated" date at the top of this document will be revised each time a new version is published. Where required by applicable law, he88 will seek fresh consent for any material changes to processing activities that were previously based on consent. Your continued use of the he88 platform following publication of an updated Privacy Policy constitutes your acknowledgement of the revised version. If you do not agree with any changes made, you may request voluntary account closure as described in the Terms & Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way he88 handles your personal data, please contact our support team through any of the following channels:
When submitting a data rights request by email, please use the subject line "Data Rights Request — [Your Registered Email]" to ensure your request is routed directly to the relevant team without delay.
he88 takes privacy complaints seriously. If you are not satisfied with our response to a privacy concern, you have the right to escalate your complaint to the relevant data protection supervisory authority or to the dispute resolution body designated under our gaming licence.
We protect your personal information so you can focus on the game. Cricket betting, live tables, 500+ slots — all in PKR. 21+ only. Play responsibly.
Explore he88 Casino Login to he88Responsible Gaming: he88 is a platform for adults aged 21 and above. If you feel your gambling is becoming a problem, visit the Responsible Gaming page or use the self-exclusion tools available inside your he88 account settings. Gambling is entertainment — please keep it that way.